Guaranty Bank was a client based in Mississippi that needed a teaser campaign about their upcoming presence in Tennessee. They needed a campaign that was within their current brand guidelines but still brought some Tennessee flare to their messaging.
After looking into some of the neon excitement and movement Memphis Tennessee had to offer I designed a campaign that would highlight Guaranty Bank's message, stay within guidelines and convey a fresh/new look.
Art directed and story boarded in branch animations. Animated by Rae Cook.
