During my time at Adrenaline I worked closely with our Strategist and Art Director to lead the reboot of Adrenaline's Instagram account. We decided to use an overlaying theme of the 5 main senses (sight, touch, hearing, smell and taste); from there we took a deep look into what Adrenaline's culture really meant and created post based on both the "sense of the week" and agreed upon culture points.